Social Media
Over 2.8 billion people use social media, spending an average of 2.5 hours per day. 78% of consumers are more willing to buy from a brand they follow on social media and 63% of consumers expect brands to provide customer service on social. How does this apply to your business?
Do our survey!
Answer 9 questions about your social media goals and we’ll send you a proposal for how we can help.
How do you use social media? Are you “on” Insta, LinkedIn and Facebook? DO you post regularly? Do you have a content strategy, or just post what you think about? Do you advertise?
Social media is hugely important in driving new business. Whether it’s advertising your products or a special offer on Instagram, to creating a community with your repeat clientele to ensure you are always top of mind – it’s important to know what you’re doing on your socials.
Are you targeting your campaigns?
Did you know that over 40% of consumers prefer targeted ads? Better yet – ads that are based on user behaviour have click through rates 5 times higher than those that don’t. Targeting isn’t just about choosing your area in meta’s purchasing tool – you also need to tailour your ads with images, copy and call to action to the audience you’re trying to convert. Want an example? Do our survey and we’ll send you one.
Our advice for you in social media
Be authentic
Do you respond to comments and messages? Do you ask your audience questions? Show your personality, your expertise, and your humanity on your social media.
Know your audience, and what you want from them
Who are you speaking to? Do they have a profile in your mind? Do you know what you want from them? Target your content carefully. If you want someone to recommend a friend, remind them of their experience with you. If you want them to make an incremental purchase – give them an incentive. If you’re broadcasting to a new audience – credential your brand, provide testimonials and give them reasons to believe.
Differentiate paid and organic content
Use organic content to build your community, bring existing customers back and prompt them to recommend friends. Paid content is best placed to speak to new customers as it broadens your reach. Consider providing an offer to incentivise them to tyr your brand.
Consider their journey
Use organic content to build your community, bring existing customers back and prompt them to recommend friends. Paid content is best placed to speak to new customers as it broadens your reach. Consider providing an offer to incentivise them to tyr your brand.
Related Services
Related Case Studies
Brand Reinvention and Offline Marketing
Brand Reinvention and Website Build
Website, Course & Brand Imagery
Most common mistakes small businesses make in social
Small businesses often stumble on social media by posting inconsistently, ignoring their audience, neglecting analytics, neing overly sales-focused, spreading themselves too thin across platforms, lacking a clear strategy, and using low-quality visuals. To thrive, they need to prioritise consistent, engaging content tailoured to their target audience, track their performance, and focus on building relationships rather than just pushing sales.