Analytics Dashboard
Analytics is a critical tool to help you move from guesswork about how your business is operating, to making more informed choices. At Find Why Consulting – we firmly believe in tracking as much as possible so you can understand where to invest in growing your business.
Do our survey!
Answer 5 questions about your approach to metrics & analytics – and we’ll send you a quote to discuss.
Do you know how many people visit your website weekly? What do they look at? Who are they? Are they representatives of your demographic? How do they find you? Do they get lost before they complete their goals?
These are the questions a simple dashboard can answer for you… and best of all, there’s no ongoing cost. We can build your dashboard, tag your website and provide you with access.
Why is Analytics important?
Analytics provides small businesses with a powerful tool to make informed decisions and drive growth. By analysing data from various sources, such as sales, marketing campaigns, and customer behaviour, businesses can identify trends, measure performance, and optimise their strategies. This data-driven approach helps small businesses allocate resources effectively, understand customer preferences, and stay ahead of the competition in today’s competitive market.
An analytics mindset is critical for paid media
Website analytics provides invaluable insights into the performance of any paid media campaigns. By tracking metrics like:
Traffic: How many visitors are coming to your website from paid advertising channels?
Conversions: Are these visitors taking desired action, such as making purchases or signing up for a newsletter?
Click-Through Rates (CTR): How often are users clicking on your ads?
Cost Per Acquisition (CPA): How much are you spending to acquire a new customer through paid advertising?
You can:
Measure ROI: Determine the effectiveness of your paid media investments.
Optimise campaigns: Identify underperforming ads or channels and make necessary adjustments.
Understand audience behaviour: Learn more about the preferences and interests of your target audience.
Inform future strategies: Use data-driven insights to plan more effective paid media campaigns.
By leveraging website analytics, you can make informed decisions about their paid media spending and maximise your return on investment.
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