Search Engine Marketing

In 2025, people use search to find everything – products, services and information. 44% of shopping journeys start with search. 91% of Australian’s google something before buying it in store. Looking for trust? 75% of users never scroll past the first page of search results, and websites that rank higher are perceived to be more credible. It’s time to

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In today’s digital landscape, where consumers turn to search engines for everything from product discovery to local services, Search Engine Marketing (SEM) is no longer optional – it’s essential. At Find Why, we understand that appearing on the first page of Google is crucial for your business. With 44% of shopping journeys beginning with a search engine, and a staggering 91% of Australians using Google Search before making in-store purchases, a strong online presence is non-negotiable. Our SEM strategies leverage the power of SEO to drive high-quality organic traffic to your website, building trust, credibility, and long-term brand visibility.

We go beyond simply chasing keywords. Our team of experts stays ahead of the curve, optimising your website for voice search, mobile-first indexing, and the latest AI advancements. We focus on creating a seamless user experience, crafting compelling content, and ensuring your site is technically sound. By blending these elements, we help you climb the search rankings, attract qualified leads, and achieve sustainable growth. Don’t get lost in the digital noise.

How we approach working with you

1. Discovery and Goal Setting:

Initial Consultation: We start by understanding your business, target audience, and overall marketing objectives. This involves in-depth discussions to identify your challenges, opportunities, and desired outcomes.
Competitive Analysis: We utilise tools like SEMrush and SimilarWeb to analyse your online presence in relation to your competitors. This includes evaluating website traffic, keyword rankings, and backlink profiles to identify areas for improvement and opportunities to outrank them.

2. Website Audit and Technical SEO:

Technical Assessment: We conduct a comprehensive audit of your website, examining its structure, sitemap, and metadata. This helps us identify any technical issues hindering your search performance, such as broken links, slow loading speeds, or mobile-friendliness problems.
On-Page Optimisation: We analyse your website’s content, including page titles, meta descriptions, and header tags, to ensure they are optimised for relevant keywords and search intent. This helps improve your website’s visibility and click-through rates in search results.

3. Off-Page Optimisation and Link Building:

Backlink Analysis: We assess your website’s backlink profile using tools like SEMrush and Ahrefs to identify and remove any irrelevant or low-quality backlinks that could be harming your search rankings.
Content Marketing and Outreach: We develop a content marketing strategy to create high-quality, engaging content that attracts backlinks from reputable websites. This involves creating blog posts, infographics, and other valuable resources that establish your brand as an authority in your industry.

4. SEM Campaign Development and Implementation:

Keyword Research and Targeting: We conduct thorough keyword research to identify the most relevant and valuable search terms for your business. This informs our SEM campaign strategy and ensures we target the right audience with the right message.
Paid Advertising (PPC): We develop and manage paid advertising campaigns across search engines and social media platforms to complement your organic SEO efforts. This involves creating compelling ad copy, targeting specific demographics, and optimising bids to maximise your return on investment.

5. Performance Tracking and Reporting:

Ongoing Monitoring: We continuously monitor your website’s performance, tracking key metrics like website traffic, keyword rankings, and conversion rates. This allows us to identify areas for improvement and adjust our strategies accordingly.
Regular Reporting: We provide regular reports on your SEM campaign’s progress, highlighting key achievements, challenges, and opportunities. This keeps you informed and ensures transparency throughout the process.

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